Become a Sponsor
Join Us in Celebrating 15 Years of Chinese New Year in the Desert™! Our continued success has been made possible thanks to the generous support of sponsors and donors who believe in our mission. Each year, the funds we raise go directly toward expanding cultural awareness and educating the community about Asian American and Pacific Islander heritage—highlighting the traditions and significance of the Lunar New Year.
Your sponsorship plays a vital role in making this celebration possible. Partner with us and be part of one of the nation’s premier Lunar New Year festivals!
Explore our sponsorship opportunities below:
CNY Opening Night with Shin Lim
Title Sponsor ($20,000)
✓Press Release to announce Opening Ceremony Title Sponsor
✓Radio & Television interview opportunities weeks prior to Festival to talk about Lunar New Year and CNY in the Desert™ Partnership and Collaboration
✓Four (4) VIP tickets to Shin Lim Show at Palazzo Theatre (2/19)
✓Four (4) VIP Meet-and-Greet with Shin Lim after the Show (2/19)
✓VIP Table for Twelve (12) Guests at Palette Las Vegas (2/20)
✓Recognition at ALL Community Ceremonies & Feast
✓Opportunity to serve as one of the Judges at the Parade on 2/21
✓Logo Banner prominently displayed in ALL events
✓Logo prominently displayed in all marketing materials, website, and social media
✓Logo on Cover and Full-Page Ad in official CNY Program Book
✓Invitation to VIP Events throughout the Year
✓Category exclusivity & right of first refusal for future Event Title Sponsorship
Family Feast
Title Sponsor ($20,000)
SOLD OUT
✓ Press Release to announce Title Sponsor for Family Feast 2/20
✓ Radio & Television interview opportunities weeks prior to Festival to talk about Lunar New Year and CNY in the Desert™ Partnership & Collaboration
✓ Two VIP Tables for Twelve (12) Guests at Palette Las Vegas (2/20)
✓ Recognition at ALL Community Ceremonies & Feast
✓ Opportunities to serve as one of the Judges at the Parade on 2/21
✓ Logo Banner prominently displayed in ALL events
✓ Logo prominently displayed in all marketing materials, website, and social media
✓ Invitation to VIP Events throughout the Year
✓ Category exclusivity & right of first refusal for future Event Title Sponsorship
Presenting Parade Title Sponsor
($20,000)
✓ Press Release to announce Spring Festival Parade Title Sponsor
✓ Radio & Television interview opportunities weeks prior to Festival to talk about Lunar New Year and CNY in the Desert™ Partnership & Collaboration
✓ Parade Marshal and Complimentary Parade Entry on 2/21
✓ Complimentary Vendor Table at Parade-After-Party at Container Park on 2/21
✓ VIP Table for Twelve (12) Guests at Palette Las Vegas
✓ Recognition at ALL Ceremonies & Feast
✓ Logo Banner prominently displayed in ALL events
✓ Logo prominently displayed in all marketing materials, website, and social media
✓ Logo on Cover and Full-Page Ad in official CNY Program Book
✓ Invitation to VIP Events throughout the Year
✓ Category exclusivity & right of first refusal for future Event Title Sponsorship
Jade Sponsor ($10,000)
✓ Two (2) VIP tickets to Shin Lim Show at The Palazzo Theatre (2/19)
✓ Two (2) VIP Meet-and-Greet with Shin Lim after the Show (2/19)
✓ VIP Table for Twelve (12) Guests at Palette Las Vegas (2/20)
✓ Participate in the Ribbon Cutting Ceremony (2/20)
✓ Recognition at ALL Ceremonies & Feast
✓ Logo Banner prominently displayed in events - including Container Park Stage after the Parade
✓ Logo prominently displayed in all marketing materials, website, and social media
✓ Full-Page Ad in official CNY Program Book
✓ Invitation to VIP Events throughout the Year
Gold Sponsor ($5,000)
✓ Two (2) Category B Tickets to Shin Lim Show at The Palazzo Theatre (2/19)
✓ Four (4) Guests - “Family Style Dinner” at Palette Las Vegas (2/20)
✓ Recognition at ALL Ceremonies & Feast
✓ Logo prominently displayed in all marketing materials, website, and social media
✓ Full-Page Ad in official CNY Program Book
Custom Sponsorship is Available
Community Sponsor ($1000)
✓ Two (2) Guests - “Family Style Dinner” at Palette Las Vegas (2/20)
✓ Complimentary Parade Entry - Top 20 Line-Up
✓ Logo displayed on website
✓ Logo included in official CNY Program Book
