Become a Sponsor
Be Part of the Celebration!
For 16 years, Chinese New Year in the Desert™ has brought the vibrant traditions, culture, flavors, and excitement of Lunar New Year to Las Vegas, bringing communities together and celebrating Asian American and Pacific Islander heritage.
Now, we invite your organization to be part of the celebration!
As a sponsor, your brand will connect with a diverse and engaged audience while supporting a festival that celebrates culture, community, and inclusion.
Your partnership helps us expand cultural awareness, educate our community, and make each year’s celebration bigger and more unforgettable.
Celebrate with us. Connect with the community. Put your brand in the spotlight.
Explore our sponsorship opportunities and join us in making CNY in the Desert™ an unforgettable celebration!
Family Feast
$20,000
✓ Press Release to announce Title Sponsor for Family Feast
✓ Radio & Television interview opportunities weeks prior to Festival to talk about Lunar New Year and CNY in the Desert™ Partnership & Collaboration
✓ Two VIP Tables at Dinner on February 19, 2027
✓ Participate in the Ribbon Cutting Ceremony on February 19, 2027
✓ Recognition at ALL Community Ceremonies & Feast
✓ Opportunities to serve as one of the Judges at the Parade on February 20, 2027
✓ Logo Banner prominently displayed in ALL events
✓ Logo prominently displayed in all marketing materials, website, and social media
✓ Full-Page Ad in official CNY Program Book
✓ Invitation to VIP Events throughout the Year
✓ Category exclusivity & right of first refusal for future Event Title Sponsorship
Jade Sponsor ($10,000)
✓ One VIP Table at Dinner on February 19, 2027
✓ Participate in the Ribbon Cutting Ceremony on February 19, 2027
✓ Recognition at ALL Ceremonies & Feast
✓ Logo Banner prominently displayed in ALL events
✓ Logo prominently displayed in all marketing materials, website, and social media
✓ Full-Page Ad in official CNY Program Book
Cultural Celebration Stage Sponsor
($10,000)
✓ on February 20, 2027
✓ Participate in the Ribbon Cutting Ceremony on February 19, 2027
✓ Recognition at ALL Ceremonies & Feast
✓ Logo Banner prominently displayed in ALL events
✓ Logo prominently displayed in all marketing materials, website, and social media
✓ Full-Page Ad in official CNY Program Book
Gold Sponsor ($5,000)
✓ Four (4) Guests at Dinner on February 19, 2027
✓ Recognition at ALL Ceremonies & Feast
✓ Logo displayed in all marketing materials, website, and social media
✓ Full-Page Ad in official CNY Program Book
Custom Sponsorship is Available
Community Sponsor ($1000)
✓ Two (2) Guests at Dinner on February 19, 2027
✓ Complimentary Parade Entry - Top 20 Line-Up
✓ Logo displayed on website
✓ Logo included in official CNY Program Book